Reinventing Retail 5: Melissa Campanelli

by Infor Retail August 11, 2016 Reinventing Retail

Melissa Campanelli, Editor-In-Chief of Total Retail, explains how frictionless commerce is paramount in providing the best customer experiences, why mobile-first companies have a leg up on the competition, and what she believes are the most impactful retail technology trends. On the heels of trends like Pokémon Go and drone delivery, Melissa encourages retailers to find what she calls the “white space” in a crowded retail market.





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