Transforming the NBA experience for players, employees, and fans
Basketball fans and New Yorkers may have noticed a change on the jersey of their favorite Nets player this season, in the form of a small square Infor logo. But this small change to the uniform of Brooklyn’s home team goes far beyond a sponsor logo patch.
Together, Infor and the Nets are using data science to help improve player performance, amp up the fan experience, and transform core business operations. Here’s how:
- Transforming from the inside out: We’re driving digitization across every touchpoint within the organization, from employees and customers to operations.
- Centralizing technology for better player performance: From player training time and on-court game performance to travel schedules and lifestyle choices, digital insight across the team ups the score.
- Hiring with Hall of Fame-worthy HCM: Smarter operations through human capital management technology for improved alignment of new hires and support for modern management.
- Creating the ultimate fan experience: Imagine scheduling your hot dog order for the third quarter, find the least-crowded bathroom that’s closest to your seat, or receiving exclusive player insights on your mobile device at the game.
“This partnership will provide groundbreaking solutions for Nets Basketball Operations. The new digital platform that Infor is building will essentially change the way in which we work, communicate and make decisions across the organization both on and off the court.”
Tagged: CX, digital transformation, Hook & Loop Digital, Nets, NRF 2016