The retailer’s step-by-step guide to modernization
If you’ve heard the phrase “digital transformation” once, you’ve heard it a thousand times. But what does that really even mean? The concept of transformation for an enterprise that may be decades or centuries old, global, and fighting to stay alive is overwhelming to say the least. Not to mention, the departments and processes one company needs to transform may be completely different from its competitor.
The truth is, digital transformation doesn’t happen overnight—and there is no singular path for success. The metamorphosis of a retail enterprise must occur one step at a time, with a thoughtful plan in place that ensures success in today’s market, and tomorrow’s—and that roadmap must be tailored to fit the backend processes, in-store experiences, e-commerce channels, and fulfillment strategies for each unique retailer.
By this point, retailers know they must transform if they want to secure a spot in the Golden Age of Retail. By taking baby steps to get there with a partner to help them along the way, the growing pains of digital transformation are a thing of a past.
Tagged: brochure, converged commerce, digital transformation, project destination