In this episode of Reinventing Retail, we’re talking about the latest videogame craze—Pokémon Go. Maybe you’ve heard of it, maybe you’ve decided to willfully ignore it. Either way, this augmented reality game is making a huge splash for its implications in the retail space.
We talked with Guy Courtin, VP of Industry & Solution Strategy for Retail and Fashion at GT Nexus, about Pokémon Go, gamification, and the blurring line between digital and physical spaces in the retail marketplace. Listen now and subscribe to Reinventing Retail on iTunes for more episodes.
Tagged: AR, augmented reality, retail, technology