If you write it, they will come

by Infor Retail April 25, 2018 Customer Experience

Content is the new currency for retailers

In this episode of Reinventing Retail, hosted by Jenny Reese Potter: Investment banker, M&A expert, and contributing writer at Forbes Richard Kestenbaum discusses the evolution of retail from a banker’s perspective-and asserts that the new currency for retailers is original content. How so? The written word helps retailers build a brand across every channel, which in turn generates traffic, and of course, revenue. Infor’s Chief Merchant Doug Tiffan weighs in as well. Listen now.


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