In the highly competitive world of retail, experiences matter. Attention to detail goes a long way.
Brands care more than ever about their impact on the environment and the working conditions of their suppliers. Sustainability and corporate social responsibility initiatives are in style, and it’s a trend that likely won’t go out of fashion soon.
Retail as we know it is dying—but as the industry transforms, customers are poised to enjoy some of the greatest retail experiences that have ever existed. This is the golden age of retail.
Whether it’s at the ballpark, the mall, or on a mobile app, retailers need to understand that it’s a big playing field. If the fans aren’t happy, there isn’t much stopping them from choosing another team—here’s how to avoid striking out.